Are you

a Bioactivist?


Bioactivist Infographic

In 2022, Brightseed surveyed more than 2,800 U.S. adults to explore consumer understanding and awareness of bioactive compounds and their potential for human health.

This proprietary study uncovered a significant subset of consumers engaged in a new horizon of science-based, natural solutions for health: bioactives.

“Bioactivists” represent 27% of the U.S. population. They strongly believe “food can be as powerful as medicine” and would pay a premium for novel bioactive health solutions.

Fill out the form to the right to download your infographic and learn more about how to tap into these highly motivated, health-conscious consumers.



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Bioactives are the next frontier for
human health

Bioactives are naturally occurring compounds in plants, microbes, and fungi that have health-promoting effects on our bodies, and are fundamental to our wellbeing.
At Brightseed we’re utilizing our proprietary AI-powered platform, Forager, to develop science-backed natural health solutions through bioactive ingredients and innovation partnerships.