---
title: Meet the Bioactivist Consumer
---

[![](https://pages.brightseedbio.com/hs-fs/hubfs/BSD-Logo-Horizontal-Full-Color-White-Wordmakr-RGB.png?width=500&height=107&name=BSD-Logo-Horizontal-Full-Color-White-Wordmakr-RGB.png)](https://www.brightseedbio.com/)

Are you

### a Bioactivist?

GET YOUR INSIGHTS

## The Bioactivist Consumer Infographic

Brightseed’s 2025 Bioactivist Consumer Research reveals that 45% of U.S. adults are now proactive, health-conscious “Bioactivists,” up from 27% in 2022, among a nationally representative sample of 1,200 U.S. adults, ages 18 and older.

This mainstream, high-purchasing power segment is driving demand for functional foods, beverages, and supplements containing bioactives. Findings highlight a major market opportunity for brands to meet growing expectations for science-backed, health-forward products.

 

**Fill out the form to the right to download your infographic and learn more about how to tap into these highly motivated, health-conscious consumers.**

![240208-Preview-Bioactivist](https://pages.brightseedbio.com/hs-fs/hubfs/240208-Preview-Bioactivist.png?width=500&height=359&name=240208-Preview-Bioactivist.png)

 

##### Fill out the form below to get the infographic!

<https://pages.brightseedbio.com/bioactivist#main-content>

BRIGHTSEED & BIOACTIVES

### Bioactives are the next frontier for human health

Bioactives are naturally occurring compounds in plants, microbes, and fungi that have health-promoting effects on our bodies, and are fundamental to our wellbeing.

 

At Brightseed we’re utilizing our proprietary AI-powered platform, Forager, to develop science-backed natural health solutions through bioactive ingredients and innovation partnerships.

 

[Learn More](https://resources.brightseedbio.com/knowledgebase?hsLang=en)

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\*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure, or prevent any disease.

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- [Privacy and Cookies](https://www.brightseedbio.com/privacy-and-cookies)
- [Terms of Use](https://www.brightseedbio.com/terms-of-use)
- Accessibility

\*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure, or prevent any disease.