In 2022, Brightseed surveyed more than 2,800 U.S. adults to explore consumer understanding and awareness of bioactive compounds and their potential for human health.
This proprietary study uncovered a significant subset of consumers engaged in a new horizon of science-based, natural solutions for health: bioactives.
“Bioactivists” represent 27% of the U.S. population. They strongly believe “food can be as powerful as medicine” and would pay a premium for novel bioactive health solutions.
Fill out the form to the right to download your infographic and learn more about how to tap into these highly motivated, health-conscious consumers.
