Brightseed’s 2025 Bioactivist Consumer Research reveals that 45% of U.S. adults are now proactive, health-conscious “Bioactivists,” up from 27% in 2022, among a nationally representative sample of 1,200 U.S. adults, ages 18 and older.
This mainstream, high-purchasing power segment is driving demand for functional foods, beverages, and supplements containing bioactives. Findings highlight a major market opportunity for brands to meet growing expectations for science-backed, health-forward products.
Fill out the form to the right to download your infographic and learn more about how to tap into these highly motivated, health-conscious consumers.
